Copy editing consists of proofreading (described in the previous page) plus a thorough examination of the structure, logic, and internal consistentcy of your web text. Words may be replaced and setences rewritten or moved around to present you ideas in a clearer or more forceful manner.
Words that are acceptable from a proofreading point of view may be considered inadequate when subjected to the additional scrutiny of a professional copy editor whose job it is to present your ideas in the best possible manner to the worldwide web. If so, those words will be replaced.
Copy editing also consists of taking your existing marketing materials and rewriting them to make them more appropriate for a web audience.
